Behavioral Patterns, Trust and Loyalty

Findings The data collected using questionnaires stipulated a 99% confidence in the involvement of the participant on online purchasing of clothes and apparels in China. A remarkable outcome indicates that all the interviewees browsed these products online (n=200). In fact, it has been proven that such online browsing on apparels and clothes happen more often during the month.Advertising We will write a custom dissertation sample on Behavioral Patterns, Trust and Loyalty-Building In China specifically for you for only $16.05 $11/page Learn More Responses indicated that more than 50% of the respondents had browsed the internet in search of clothes for at least two times. Only a percentage of lower than 30% had browsed one or less times. In addition, the research found that the frequency of browsing was associated to free-time. Eighty percent of the participant supported the attribute that browsing took place while relaxing at home. Although lower percenta ges were recorded when handling other activities such as taking meals and working, the most imperative and outstanding record was during relaxation. It was during such times as while sleeping and after meals which recorded the next count of above 25% each. The correlation between the browsing and purchasing of the Chinese clothes and apparels is somewhat independent. The purchase of clothes on monthly periods was analyzed as follows. Figure 1: Proportions of purchasing women’s apparels online in China The marketing and access of the clothes and apparel is affected by such sites as Weibo, which is a blogging service connecting to Facebook and Twitter. This micro-blogging is followed by companies and sites specializing in fashion delivery by Mogujie. These were the most prevalent sites handling the delivery and marketing of the subject items taking over 30% preference.Advertising Looking for dissertation on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The deviation of using apps from mobile devices was low. The respondent maintained mixed interests and equal preference for using computers of mobile apps. In this regard, the record shows that there was about 20% preference and application of mobile devices and their components in browsing or purchasing these products. Among the issues appearing to cause variations in the purchase of clothing and apparel by online platforms included the price, discount, sales volume, size, styles and designs, user recommendations, product authenticity, changes on the actual order on delivery, delivery tactics, and maintenance of reputation, customer services, policies and requirements of the online stores (Dye 2000). The respondents (n=200) show that the sales’ volumes are the most relevant aspects attracting attention from Chinese clients (Ï€=10.17, ÏÆ'= 1.11). Mean Standard Deviation Price 6.53 1.23 Discount / Offer 7.73 1.33 Sales volu me 10.27 1.11 Size 8.37 1.40 Quality 6.05 2.00 Design/Style 4.47 1.14 User recommendation 5.74 1.77 Discrepancy between on line display and actual product 5.93 1.67 Authenticity of product 5.62 2.01 Returns and exchange policies 8.13 1.41 Ambiance of the online store 9.71 1.61 Reputation of the online store 8.72 1.23 Delivery 9.02 1.01 Customer service 8.72 1.21 Table 1: The mean and standard deviation on concerns of purchasing women’s clothing and apparels in China However, the data shows that there are sufficient grounds showing that all the other aspects affect the way customers make choices and preferences. For instance, it is significantly apparent that the ambiance of online store can raise as much concerns as the sales volume since the value upon deviations sums to 11.32 (Ï€=9.71, ÏÆ'= 1.61). The significance of the remaining concerns can be argued or determined from the table above. The purchase of women’s clothing and apparels is t riggered by such factors as prices, conveniences of delivery and order, time management and freedom, personalized and accessible products, recommendations and fashion updates, direct purchase from abroad and impacts from advertisements (Indelicato 2013). The data collected from these fundamental motives assesses whether some factors are more reliable than others on facilitating online purchase of apparels and clothes. The predominant impact is attributes to recommendation from family, friends, and colleagues among others at a personal level. This impact was signified by a mean of 5.97 and a standard deviation of 1.33.Advertising We will write a custom dissertation sample on Behavioral Patterns, Trust and Loyalty-Building In China specifically for you for only $16.05 $11/page Learn More Motives Ï€ ÏÆ' Lower price 4.54 0.97 Easily and conveniently order 3.80 1.56 Ignore opening hours 4.75 1.10 Greater selection 4.66 1.09 Merchandises are delivered to home 4.58 1.12 Recommended by family/friends/colleagues/others 5.97 1.33 Keep up with the newest fashion trend 5.10 1.22 Can order products directly from abroad 5.55 1.21 Attracted by the advertisements on the website 5.37 1.33 Table 2: The mean and standard deviation on motives of purchasing women’s clothing and apparels in China The core processes on value have been argued by researchers to include price, quality and timing. They are the most vital factors enhancing customer satisfaction. These attributes are accompanied by efficiency and effectiveness. The online purchase of women’s clothing and apparel realizes products of the highest possible quality at regulated prices and appropriate time in order to satisfy the customers. Similarly, the distribution and supply of these products need to be ensured in order to elevate customer value. The quality and cost of these products should be regulated to attain high profits due to huge sales. These changes can be implemented by increasing the quantity of apparel and clothing production and taking advantage of the economies of scale. Furthermore, some core ideologies and needs must be met to reach the main area of innovation lying within the designs of apparel and their quality. The online stores release new clothes with such advantages developed by innovation as flexibility and durability. They appear to be the fashion as online customers have accessible futures to customize their searches in accordance to the prevailing prices. The data shows coherence in the variation of motives directing purchases of women clothing and apparel. First, it is apparent that 33 respondents were not deviated by the cost of these products rating such motives as 1 in a scale of 9. However, the mixture of this decision has been opened more closely by the deviation of 0.97. The application online strategies during purchases depicted relevant results prior to the fashion credibility, direct accessibi lity and impacts from adverts.  DeSemir (2010) postulated that the media accords varying attention and coverage to different products depending on their interests, financial benefits, specialization, and knowledge and skills of the marketer, publishers, or media houses. Kiraithe (2012) further established that since most marketers are owned by business entrepreneurs in different capacities such as companies, partnerships, sole proprietorships and only a small percentage as parastatal organizations, profits drives most of the operations and contents advertised (Lappe 2013).Advertising Looking for dissertation on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In order to test whether DeSemir (2010) and Kiraithe (2012) postulations were inherent in the context of China’s online platforms, a score rating ranging between 1 and10 was used on various items. In this regard, a mean score below 5.0 implied that respondents generally disagreed, a score of 5.0 respondents were ambivalent, and a mean score above 5.0 meant that respondents agreed to the proposed statements. In the table, the results obtained when the respondents were asked to rate extent that they agreed with the statements: when choosing which contents to air, they focused on those that are income generating, educative, and attract audience tastes and preferences. N Minimum Maximum Mean SD Delivery time scales and charges 200 1 10 4.18 3.091 Information on return and exchange policies 200 1 10 4.20 2.528 Multiple images of products 200 1 10 6.54 2.538 Table 3: Media coverage on product pages Based on the results outputs in the table above, it is clear that the m ean score of delivery time scales and charges is 4.18. The data of the return and exchange policies depicted a mean score of 4.20 that does not show any agreement or disagreement. Multiple images of products attracted a mean score of 6.54. Multiple images of products are the major consideration among different media houses in China when determining which content to post. If many audiences are not affective on space science and technology programs, then media sites will prefer different contents. Conversely, if media can promote information technology programs among different audiences and win their confidence, their tastes and preferences would shift in favor of site-related contents (Jonas 2010). Another consideration amounting to content-airing disparity among different advertisements in China is profits. Although businesses exist to make profit, online purchases should strike a balance and give back to the society by promoting education programs. Information Ï€ ÏÆ' Deliv ery time scales and charges 4.18 3.091 Information on return and exchange policies 4.20 2.528 Multiple images of products 6.54 2.528 Reviews from other shoppers 3.04 2.012 Detailed product information (e.g. material, color, place of origin washing instruction) 2.94 1.982 Product parameter (e.g. time to market, place of origin and brand) 3.57 1.897 Table 4: The mean and standard deviation on the information required on websites This research dictates that online transaction involving the women’s clothing and apparel is more direct to dresses and tops more than 50% of the participants subscribed to the purchase of these two products. The dresses and tops attained preferences for online purchases from 114 and 111 participants respectively. Type Coats Dresses Jackets Jeans Jumpsuits Knitwear Pants Shorts Tops Lingerie Activewear Beachwear Sleepwear Other, specify n/200 70 114 22 38 24 39 49 41 111 29 32 24 47 4 Table 5: Frequencies on the types of clothes and apparels required Furthermore, the purchase of these women’s clothing and apparels is associated to the fashion and its originality. Out of 200 respondents, 119 informed that fashion brand was their core need while making online purchases in China. However, other factors such as domestic famous, international famous, and luxury brands among others took a descending significance in this order. Brands Domestic famous brands International famous brands Original fashionable brands Luxury brands Other, specify n/200 81 71 119 22 17 Table 6: The frequencies on brands of clothing and apparels purchased online In fact, such brands are bought depending on how they have been simplistic to the purchasers. Data indicates that a tally of 132 respondents bid to the idea of purchasing simple clothing and apparels. The highest population of preferences lays on the simple and casual styles of clothing and apparel. In perspective, a half or even more respondents chose to purchase thes e products over the internet than others like girly, sexy, elegant, and sweet among other styles. The margin between the two primary styles dominating online purchases and preferences is big while compared to other aspects. As presented in the literature, trust and loyalty-building over virtual platforms is a technical factor in today’s market. In this regard, clients tend to purchase clothes and apparels from websites that have renowned credibility and reputation. This aspect explains why such websites endorsed and registered by the international trades’ affairs like Taobao rises to be the ultimate preference eventually. In fact, the data dictates this point without further analysis. The respondent who use Taobao website to purchase women’s clothing and apparel were 136. The other website approaching Taobao was Tmall with 38 preferences out of the same population size of 200. Trust is a fundamental and exceptional attribute when disposing electronic money to so urces you may find hard to follow (Earley Mosakowski 2004). Website Taobao Paipai EachNet Tmall Yhd Vip.com Jingdong Amazon Other, please specify Tally 136 1 2 38 0 10 1 6 6 Table 7: The frequency of customer purchases by various websites In essence, the question number 15 on the questionnaires proves that credibility is an unexceptional and prudent choice when selecting websites. When websites’ credibility was mixed with such other aspects as promotions, quality of products, diversity and prices among others, it attained a mean of 4.19. However, promotions also ruled the choices taken by the clients where such programs of issuing gift cards, coupons and discount attained an overall mean of 5.96 at a standard deviation of 1.45. Trust can be affected by variations of privacy management, client taste, and reputation, economies of scale, quality of products, ease of website control, customer satisfaction and reliable third party certification. The respondents indicated that website control and navigation was the exceptional factor dominating customer trust in online purchase of women’s clothing and apparels. In this regard, the analysis showed that a mean of 7.023 was reached. In a scale of 5, the research found convincing reasons to support the idea that personal touch between sellers and clients was an imperative attribute when purchasing these products in China. On this factor, the lowest mean was noted to be 3.15 while the highest was 4.35 at a standard deviation of 1.11 and 0.32 respectively.  Finally, the demographics show that that the research was centered on young people female between the age of 19 and 39. About 88% of the participants were females whereas approximately 12% were male. From this sample population, 79.41% were between the age of 19 and 29 while 14.22% were at the age of 30 to 39. In regard to this age, most participants were pursuing courses at different institutions of higher learning like colleges and universiti es. The finding indicates that 90% of the respondents possessed or were pursuing such courses as diplomas, and bachelor and masters degrees. Furthermore, the largest populations of respondents at 43.14% were students whereas 26.96% were company or enterprise employees. The sample population composed of the Chinese citizens with relatively comparative monthly income. About 36% of the respondents had a monthly income of lower than RMB 2000 with a mean of RMB 700 and a standard deviation of RMB 200. Discussion Economic Fluctuations and Business Development The determination of customer behaviors was conducted by assessing their responses in regard to purchasing women’s clothing and apparel online in China. The survey has led to various fundamental arguments in this research. First, the purchase of women’s clothing and apparels is dependent on various economic factors entailing development of education, internet penetration and income attainment from the people. In China, some of the variables found to cause significant impact at the market-product level in making decision include inflation, interest rates, unemployment, consumer confidence, gross domestic product, discretionary income, and rate of currency exchange. Interest rates have a particular importance to companies pursuing growth opportunities since the expense of direct money borrowing affects a company’s ability to expand. Other economic factors associated to technological development affect the ability of a consumer to afford clothing and apparel sold via internet, which make economic stability a major determinant of the industrial growth. This factor is supported by such attributes as lack of sufficient competition in the online markets. For instance, it is evident that Taobao has been dominating the online sales of clothes and apparels in China. This factor may allow a business to attain the power of determining the market prices by exploiting various opportunities in the country . Online Social Influence Social factors classify customer’s features into two essential classes namely culture and demographics, which present a major concern (Finch 2012). Culture contains the societal beliefs, attitude, and values whereas the study of population (demographics) gives a statistical description of the community’s characteristics expressed by location, age and employment. The interaction between marketing and culture is reciprocal. Therefore, the marketing communications utilize cultural meanings by transferring them to their products in order to attract customers who hold these values (Ebrahim, Ahmed Taha 2009). This aspect explains why the purchase of clothes and apparels is centered in design, style and fashion. It elaborates about such set of apparels and clothes as dresses that Chinese purchase. Probably, other areas or countries with distinct designs set to obey some rules, norms, or practices may prefer different styles. It proves that the cultu re and behaviors of the Chinese allow simple and casual styles of the original brands as dictated by 66% and 54% of the respondents respectively. This evaluation shows that marketers may take the opportunity to market their products during cultural holidays depending on the actual income. Demographics Demographic characteristics of the market allow sellers to understand how the different segments of the community respond to product marketing as a result of such personal characteristics as age, sex and income. In China, the assessment of consumer’s attitude enables a person to distinguish how the different demographic segments perceive certain varieties in regard to online sales of the women’s clothing and apparels. It is a guideline showing the products to design for specific groups based on their preference, which can lead to acceleration of the company’s growth within five years. In this case, the major target market would be women who can assess the internet and purchase online items. This investigation shows that the young and educated population can accept the idea of purchasing these products online. All marketing managers must be conscious of the trends since technological factors affect market processes by creating innovative systems. These systems enable interactions with customers, processing of orders, and distribution of products. Market Liberalization It may be vital to liberalize online markets in order to allow competition. These are market-related and occur as an effect of liberalization which has globalized national markets increasing the threat of new entrants or competition in traditional. Furthermore, the increase in the behavior patterns of the consumer demands single products which may not be rewarding. Low exposure may signify poor marketing strategies, which can derail the growth of a company especially within the initial five years. In a bid to straighten these behaviors, the sellers can maintain their stability an d predictability if they are known to produce quality and fashionable apparels that enhance brand recognition and promote consumer loyalty. Establishing a global presence will greatly increase the company’s chances of success as well as ensure the growth of sales within five years due to the establishment of a wide market in the different countries (Gibson Cohen 2003). Some opportunities can be capitalized to enhance a company’s growth by creating a history of apparel’s innovation and ensuring that the trend proceeds. With the invention of new clothes and apparel, it can be designed to meet the various tastes and cultures of people across the globe. Influences of Culture It is essential to inform people about the development of such fundamental internet-based programs that consolidated and network people with diverse knowledge, skills, experiences and cultures. In this manner, the research shows that knowledge is being shared among people with distinct and dive rse culture throughout the globe. However, even though information about the functionality of the virtual sales has been developed by websites and other research works, the current study discussed the particulate strategies of their development and management in China. It lays down the skills and processes encountered to enlighten the readers on how these sales can be formed and made to work. In this light, the article research findings inform the reader and occupy the existing gap in knowledge by creating published and reliable information. Furthermore, the benefits that these sales bring to international organizations have been presented to assist the reader (Gorog 2011). There is an existing gap in knowledge on the development and management of virtual sales in China. This aspect implies that the information can be developed and presented to the people. In this light, this research evaluates various factors encountered while developing and managing virtual sales of women’s clothes and apparels in China. It will outline the problems, reason, benefits, and achievements among other factors involved in developing and managing the online sales of the women’s clothing and apparels in China. Online Sales The management of virtual sales may depict various fundamental challenges. The researchers depict the need and effectiveness of virtual sales of women’s clothing and apparels in China. They are identified as prevailing businesses effective in reaching the final outcomes of the researchers. In China, the developments of the virtual sales are improving continuously as the information technology proceeds to attain integration as presented by the data showing active participation from the respondent from all over the country. The use of internet in reaching the target clients depict the impending quorum required. Presently, the sales have managed to penetrate and unite many people. The virtual sales of women’s clothing and apparels have all owed globalization to take place easily. In fact, such social companies do not only make huge profits due to the prevalence of members and common interests, but also creates global civilization and understanding of cultural differences. Such interactions are similar to the application of virtual sales in handling issues throughout China. They bring the human resources at one point where they may be accessed and exploited by firms or business easily.  Since the virtual sales are significantly reliant on the prevailing fast communication tactics, it implies that the future of virtual sales works under the assumption that the revolution of IT does not change drastically. Furthermore, there many literals works developed to evaluate the management and development of the virtual sales. The lack of information on the management and development of the virtual sales have been complemented by the assessment of literature associated to the problems, reasons, benefits, and achievements of the virtual sales across the globe (Jung 2013). The relationship between these assumptions and the problem statements is that the sampled resources display the overall argument of other researchers and therefore informs the people interested in a similar way.  The reviews have revealed fundamental and helpful information that can fill the gap in knowledge. They identify that the need for appropriate and strategic management to implement virtual sales of women’s clothing and apparels in China (Slack et al. 2012). They show that the reviews can offer reliable solutions to the problem if many research works from reliable sources are used. In this light, future research may undertake similar assessment of literature in order to inform people about such issues of the virtual sales. The information can allow the sales to expand depending on their demand and popularity.  The threat that managers instill on other members and the networks that they purports is an indication of their influential role in the sale. The conflict impacts various processes in the organization of events. The sales will devolve such tactical approaches as cultural intelligence, which is the capability to associate and work efficiently when dealing with different cultures (Earley Mosakowski 2004). On the other hand, there will be the improvement of the individual’s ability to interact with others. These two concepts present an essential tool of relating with the target customers and presenting the specialty of the subject products. Advertisements may not suit all people across different cultural and ethnic backgrounds (Vinaja 2010). In this respect, even the largest companies may present advertisements that do not align with some people. These blunders may cause customer dissatisfaction, loss of loyalty, and losses from complaints and court cases. In this light, the performance of the S-curve is affected depending on the strength of blunder, which discourages the customers from purchasing the products. It is essential to know the culture of the people where the target market is located in order to prevent cultural blunders. In this way, adverts can be related to such cultural norms where all cultural considerations are accounted.  The components making the sales should be selected depending on their reliability and trust bestowed on them by the customer. It implies that the members are vital ‘ingredients’ trusted by the client, which means that the final product is high quality. It is important because it assists customers in boosting their trust on new services. They add value to the subject sale satisfying the clients’ conscience and motivating them into buying the subject product. My concept offers the use of accessories from reputable firms in order to attract the customers who trust these firms. In another point, Customer Life Time Value (CLTV) is a concept applied by businesses to determine profitable outcomes of the relationshi p with a customer over a period of time to the future. The CLTV takes a specified amount of time and do not consider the life time of a client. Furthermore, it is a probabilistic concept based on the intentions of the customer which may change depending on personal variations. This concept is vital since it allows a business create valid proceedings in respect to profit making. In fact, it allows businesses to determine the most appropriate cost to be set aside for marketing. Essentially, the effects of such aspects as marketing may follow an unprecedented trend (Skyrik 2010). However, it is argued that CLTV follows the S-curve where there is a gradual increment in the profits which increase dramatically and stabilizes.   Finally, a business must lay down all the possible outcomes to provide conviction on the process. It must be convinced that there is a very high probability of succeeding. Delivery Services and Their Influences The demand for delivery services and product sales h as been influenced significantly by the rising competition and new strategies for reaching people throughout China. In this regard, information technology has modified the ways of reaching people by social sites and other internet advertisement techniques. For instance, such strategies may lead to high demand for clothes as compared to the target trends. If one apparel type has preceded other brands on the market from different companies, its sales are expected to increase together with the subsequent wholesale purchase from the manufacturers. The approach dictates that deliveries of the apparel are higher than the competing brand. In this light, the apparel has been modified to fit the needs of customers and develop the chances of preference basing on its fashion and quality level. Furthermore, the prices of the women’s clothing or apparel are considered significantly to align with the current competition. In some instances, the business avails apparels in accordance with th e clients’ specifications making it a rare company due to the flexibility. In a bid to accommodate these changes, a company can introduce various strategies which include reducing the prices of the clothes and apparels. It is making varieties of clothes and apparels with distinct specifications in order to segment the market. In addition, it can establish a new marketing strategy through the introduction of websites and the use of social media to advertize the new fashions. For instance, a website can be formed to advertise the apparels in China further and ensure that there are billboards in populated areas. Companies promote their sales by publishing awards and discounts to its customers. This aspect allows a company to be competitive against the other competing ones in the market by meeting the demands and expectations of their clients. However, a full exploitation of the marketing strategies can also incorporate networking as a way of advertising. Moreover, they can promo te the sales of the brands by adding other artifacts as discount to the customer. This research demonstrates that the approach of applying the delivery methods to compete with other companies across the globe has significant effects. The data shows that there were high means on preferences regarding the delivery of women’s clothing and apparels. The questions 10 and 15 approve this postulation by showing that delivery had the second highest means of 4.18 and 4.82 with a standard deviation of 0.96 and 1.07 respectively. Delivery affects the clients and consumers through advertisements, availability of information and ease of product/services’ accessibility. In this regard, it is apparent that the sales made and delivered through reputable firms have profound competitiveness than the other relying on less reliable companies for delivery. The research shows that, even though, the products may have qualified, their sales can subsidize since the customers are not willing to receive shipping or delivery from the company the business suggests. The sale of products from is based on reputation, delivery methods available and quality. Primarily, a customer is served by an employee or website who/which provides the menu and enquires when he or she needs a service or product. This inquiry is done ardently and immediately after a customer has shown interest. The employee should receive training in order to manage the deliveries appropriately. The training of the employees involves instilling skills on approaching, serving, and talking to the customers or clients during the sale. These skills enlighten the employees about handling the customers when using the internet as well as during the delivery of their products. In this manner, they can retain professionalism and adhere to the social boundaries present (Levin 2013). A company can implement a formal or informal training program depending of the complexity of skills required. The informal training program m ay occur without teaching intentions since there are no learning objectives. The formal training of employees has standard goal and objectives to direct the intended learning of trainees and assess the resultant outputs of the teaching sessions. Realistically, the literature review demonstrates that training through the formal standards is more efficient than the informal way of delivering information to the students. Limitations This research study has several fundamental complications that limit its generalization. First, the finding can only be centralized in China since every region may have distinct behaviors. Secondly, the questions used in the questionnaires cannot provide scale data to quantify the usage of internet to purchase the products. It is also apparent that data regarding how often the people of China purchase clothing and apparels online was limited to the options provided. However, other research studies can be conducted to supplement this investigation. Conclusio n The analysis of the research data paved way for making critical conclusions on the delivering strategy adopted for the women’s clothing and apparels in China. In this quest, the research involved in making the necessary amendments to the current version of production, distribution, timing, marketing and pricing of the product (Mir 2014) . In addition, the information was helpful in the procurement departments, human resource, production inventory control and other departments actively involved in the production and distribution. Planning of the specific strategies and procedures to follow is critical in organizing the flow of activities from production until the clothes and apparels reach the customers (Nzuve Rebecca 2014). One of the most important advantages of purchasing women’s apparels and clothing online in China was the provision of an opportunity to book products electronically. In essence, the online purchases are very crucial in the client service systems. They are meant to offer an opportunity and platform to inquire and consult about faults, complications and make follow-ups. This implies that they should be set in manner that the clients can access the client service services more efficiently and fast. In that regard, other purchases demanded the clients to avail themselves physically to the sellers in order to secure a product. However, this system of physical purchase makes it difficult and slows for the clients to access the products. At times, it is very involving and tedious because the clients are required to visit the premises for a number of times before they see the right apparel or cloth. In a deeper perspective, visiting sale’s premises is even unnecessary considering that the client is just seeking the delivery of the right product. Indeed, the online purchase does not incorporate the actual rectification process. As such, it is out of order for the client to waste the cost and time for transportation. With the introduction of the Chinese online market, the client service system introduced a provision where the clients can secure products by online communication (Mantas Hasman 2013). This factor simplified the engagement and involvement of the clients in the process of purchase. It also eliminates unnecessary congestion in the client service space bearing in mind that the number of people is reduced. As such, this is an important deliverable provided by the online platforms in China.  In the client service system, the management of data is one of the most crucial undertakings. In this regard, professionals are required to collect, record, and store information with dignity, credibility and reliability (Hewitt 2012). As mentioned before, a slight error in the records of a client can lead to a devastating eventuality. In that regard, there is no room for errors because they may lead to a mistake with irreversible effects in the short term and long-run. It is, therefore, important to ensur e that the clients’ data is well-managed to prevent unfavourable events such as loss or manipulation. Indeed, manipulation of data is an integrity issue that might equally complicate the welfare of a client. As such, the credibility of online sellers was conjured with the idea of maintaining the standards of data management in mind. It was made to ensure that the records are straight, accurate, and reliable in the process handling the clients (Kishor 2010). In essence, prescription is at the heart of the client service system since it is a critical undertaking where the clients are directed on handling issues. In that regard, it becomes a sensitive venture since it is the end point of an entire diagnosis bearing in mind that the rest of the assessments are done to determine the type of resolutions given to the client and instructions provided. In the 21st century, it was very important to change the orientation of the online service and other sectors of marketing towards the use of technology. As such, the client service system viewed as the foundation and the basis of using technology in the system. In this regard, online marketing and selling of women’s clothing and apparel in China has been a crucial platform and starting point of anchoring the entire IT integration. As such, a basis of developing the technological use in the client service system was an important deliverable because that it was used as an evaluation aspect.  Fundamentally, it is obvious that the most critical test of online businesses is to pull in clients who have been appended to other greater organizations. References DeSemir, V 2010, Scientific journalism: Problems and perspectives, International Microbiology, vol. 23, no. 8, pp. 125-128. Dye, R 2000, The Buzz on Buzz, Harvard Business Review, vol. 21, no. 6, pp. 139-46. Earley, P Mosakowski, E 2004, Cultural Intelligence, Harvard Business Review, vol. 28, no. 5, pp. 139-46. 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Jung, H 2013, Future information communication technolog y and applications ICFICE 2013, Springer, Dordrecht. Kiraithe, P 2012, Competitive intelligence strategies adopted by the media industry in Kenya: A case study of Nation Media Group (Doctoral dissertation). Nation mediagroup, vol. 3, no. 6, pp. 6- 78. Kishor, N 2010, Health insurance exchanges, Wisconsin Legislative Reference Bureau, Madison, Wis. Lappe, M 2013, Investments in project management are profitable: A case study-based analysis of the relationship between the costs and benefits of project management, International Journal of Project Management, vol. 3, pp. 237-298. Levin, G 2013, Project Management for Non-Project Managers, Project Management Journal, vol. 44, no. 5, pp. 87-92. Mantas, J Hasman, A 2013, Informatics, Management and Technology in Client service, IOS Press, Amsterdam. Mir, F 2014, Exploring the value of project management: Linking Project Management Performance and Project Success, International Journal of Project Management, vol. 32, no. 2, pp. 202-217. Nz uve, S Rebecca, K 2014, Perceived Relationship between Motivation and Job Satisfaction Among Call Centre Agents at Safaricom Limited, SSRN Journal SSRN Electronic Journal, vol. 3, no. 1, pp. 1-18. Skyrik, P 2010, Proposal of a Model for effective Management and Development of virtual Sales, Journal of Systems Integration, vol. 4, no. 12, pp. 27-38. Slack, N, Brandon-Jones, A, Johnston, R Betts, A 2012, Operations and Process Management with eText: Principles and Practice for Strategic Impact, Financial Times Prentice Hall, New York. Vinaja, R 2010, Major Challenges in Multi-Cultural Virtual Sales, Journal of Systems Integration, vol. 4, no. 6, pp. 341-346. 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Introduction: Capacitance is the amount of charge that a capacitor can store per unit of voltage across its plates or simply, the ability of a capacitor to store electrical charge. The basic formula used to find capacitance is charge (Q) divided by voltage (V). The unit for capacitance is the farad (f). The first step of the experiment deals with capacitance in DC (direct current) circuits. The circuit must be wired with a 100kÙ resistor in series with a 10Ã ¬f capacitor. A switch with the characteristics of push-button normally open is then inserted into the circuit. An ammeter will be placed in series into the circuit along with a voltmeter placed across the capacitor. The DC power supply will generate 5 volts of electricity. Next, capacitance will be tested using an AC (alternating current) circuit. The circuit used to test this will include a 22Ã ¬f capacitor and a miniature lamp. Twelve volts of electricity will be generated with the DC power supply initially. The power supply will be replaced with an AC unit after observations are made regarding the behavior of the lamp under DC conditions. Next, the RC time constants will be determined. The time constant of a series RC circuit is a time interval that equals the product of the resistance and the capacitance. A circuit is assembled with a 470kÙ resistor in series a parallel combination of a switch and a 2.2Ã ¬f capacitor. A voltmeter will be placed across this resistor and the power supply generates 15 volts of electricity. The capacitor will then be charged and discharged to determine the RC time constant. Conclusion: The current peaks initially when voltage is applied to the DC circuit. This is because a capacitor acts as a short the instant that current begins to flow. The voltage at this point is zero but increases as the capacitor charges. As soon as the capacitor is fully charged, the current has decreased to zero and the voltage is equal to the ... Free Essays on Capacitance Free Essays on Capacitance Introduction: Capacitance is the amount of charge that a capacitor can store per unit of voltage across its plates or simply, the ability of a capacitor to store electrical charge. The basic formula used to find capacitance is charge (Q) divided by voltage (V). The unit for capacitance is the farad (f). The first step of the experiment deals with capacitance in DC (direct current) circuits. The circuit must be wired with a 100kÙ resistor in series with a 10Ã ¬f capacitor. A switch with the characteristics of push-button normally open is then inserted into the circuit. An ammeter will be placed in series into the circuit along with a voltmeter placed across the capacitor. The DC power supply will generate 5 volts of electricity. Next, capacitance will be tested using an AC (alternating current) circuit. The circuit used to test this will include a 22Ã ¬f capacitor and a miniature lamp. Twelve volts of electricity will be generated with the DC power supply initially. The power supply will be replaced with an AC unit after observations are made regarding the behavior of the lamp under DC conditions. Next, the RC time constants will be determined. The time constant of a series RC circuit is a time interval that equals the product of the resistance and the capacitance. A circuit is assembled with a 470kÙ resistor in series a parallel combination of a switch and a 2.2Ã ¬f capacitor. A voltmeter will be placed across this resistor and the power supply generates 15 volts of electricity. The capacitor will then be charged and discharged to determine the RC time constant. Conclusion: The current peaks initially when voltage is applied to the DC circuit. This is because a capacitor acts as a short the instant that current begins to flow. The voltage at this point is zero but increases as the capacitor charges. As soon as the capacitor is fully charged, the current has decreased to zero and the voltage is equal to the ...

Negative Impacts of Technology Research Paper Example | Topics and Well Written Essays - 6000 words

Negative Impacts of Technology - Research Paper Example However, the negative elements of technology have long being ignored yet they are associated with remarkably immense negative outcomes. Three negative aspects of technology discussed here are cyber bullying, identity theft and negative health impacts resulting from cell phone use. The paper reveals that cyber bullying is one of the leading causes of suicide amongst young people given their higher access and use. The victims of cyber bullying always have an underlying problem that is used by bullies to humiliate, ridicule and hurt. Parents should be careful in identifying instances of aggression among young people. Identity theft results to impersonation, whereby a person’s information is obtained online from other website or using fraud websites and later used for offensive purposes. Identity theft results into impersonation that is not immediately identified until after some time. The paper also reveals that the use of cell phones is responsible for a significant number of ca ncer cases, infertility in men and other health problems in newborns. Introduction The invention of technology was an enormous achievement for humankind in the world. In appreciation, numerous people today praise technology and technological devices used in their everyday lives. Besides its invention, technology has a fast rate of evolution. This evolution has resulted to the realization of some things that, years ago, were never thought. One such device is the cell phone. Today, cell phones have made communication remarkably easy as people who are distances apart can relay information without having to travel and engage in face-to-face communication. Technological devices have taken the world by storm such that people do not imagine the nature of life without them. In addition, life seems impossible without the internet, chat elements and emails among others. Other technological evolutions include Television, video games and movies. With these advancements, human beings have been p resented with new and varying possibilities and choices. For instance, people have access to TVs with about 300 channels from all over the world thereby being exposed to beneficial information. From these examples of technological devices, it is clear that in the veins of the society, technology can be felt. In addition, technology fuels lives since it is an indispensable part of them. The nature of human life today is enough evidence that technology has introduced ultimate solution to ancient impediments of time and space. For instance, automation has enabled preservation of human efforts and time. In addition, automation in airplanes and trains has brought distant places closer while simplifying access to information. For both adults and children, technology has brought about fast, easy and reliable ways of doing things. The main positive impacts of technology are on communication, entertainment and advertisement, management of data and retrieval of information, transportation, an d automation in the household and industry (Oak para2). Despite making the world a smaller place to live in, technology causes distractions. While people celebrate the positive impacts of technology, the negative impacts technology has on people’s health should not be sidelined. Some of the most common negative impacts include obesity, poor academic performance, promoting laziness, violence in children exposed to video games, and general impact on family life. The use of mobile phones, internet and social

The Issue of Performance Measurement Essay Example | Topics and Well Written Essays - 2000 words

The Issue of Performance Measurement - Essay Example This paper seeks to address the issue of measurement within the context of SWOT, PESTEL and Porter’s Five Forces Analysis in response to Jengo Limited. The paper further illuminates on how budgeting would benefit Jengo Ltd’s in planning and controlling its inventory, recruitment, and cash management activities. Finally, it zeroes on how a balanced scorecard approach to measuring performance would benefit this company. SWOT analysis Broadly speaking, SWOT analysis is used to evaluate and aid in project formulation and strategic plans (Bohm 2008, p. 3). Just like Bohm notes, a SWOT analysis should be used in mapping out an organization’s Strengths and Weaknesses of the products and services and assess the extent to which they are in tandem and how they could possibly be improved. Beyond this, SWOT analysis is used to reflect on the Opportunities and Threats exposed by information accrued usually through evaluation of the external environment and through comparative studies (Bohm 2008, p. 3, Habour 1997, p. 38). POSITIVE NEGATIVE INTERNAL Strengths 1. Financially sound with good profit margins 2. An established name among customers 3. Offers quick modern services 4. Initiates Brand strategies 5. Many distribution channels 6. offers long-lasting, fashionable clothes by a variety of established designers 7. Sound management Weaknesses 1. Few branches across the United Kingdom 2. Poor planning in terms of staffing and training 3. Integration of operations worldwide 4. High prices 5. No product differentiation 6. Poor planning in budgeting and documentation EXTERNAL Opportunities 1. Emerging Markets in other parts of the United Kingdom and elsewhere 2. A number of interested companies to be shareholders including palisade Plc 3. Can use e-marketing strategy to further enhance market base 4. Support from Palisade Plc Threats 1. Stiff Competition from other clothing business providers in the United Kingdom 2. Competition from similar Business offeri ng the same services at cheaper prices 3. Government Regulation –business overregulated Porters Five Forces Analysis of Jengo This framework was developed by Michael Porter. The tool essentially enables businesses to deal with dynamic markets, gauge competitive ground and make decisions regarding entering target markets successfully (Friedman 1999, p. 5, Hoffman 2001). Further, it enables in identifying partner as well as implications that joint ventures may pose (Bradford & Duncan 1999). This is done by evaluating the following five key areas as espoused by Porter: New Entrants: At the moment for Jengo, there seem to be many potential businesses that may want to venture into clothing, fashion, and design business. Buyer’s Power: The buyers that Jengo has to seem to be solid. However, they seem to complain about prices. Alternatives should be provided since they may shift their loyalty. Substitute Products and Services: Certainly, there are alternatives to what Jango d oes and this may invite donors to look elsewhere. Power of Suppliers: The suppliers for Jengo are few and this means that they determine a great deal especially in strategy formulation within the company. Current Competition: Competition does exist as there are many companies who offer the same products even at lower prices.

Commentary on John Keatss Poems Essay Example for Free

Commentary on John Keatss Poems Essay O golden-tongued Romance with serene lute! Fair plumed Syren! Queen of far away! Leave melodizing on this wintry day, Shut up thine olden pages, and be mute: Adieu! for once again the fierce dispute, Betwixt damnation and impassiond clay Must I burn through; once more humbly assay The bitter-sweet of this Shakespearian fruit. Chief Poet! and ye clouds of Albion, Begetters of our deep eternal theme, When through the old oak forest I am gone, Let me not wander in a barren dream, But when I am consumed in the fire, Give me new Phoenix wings to fly at my desire. COMMENTARY : The poem under study was written in 1818 after the completion of John Keatss 4,000-line poem Endymion. We are facing a traditional and fixed form of poem as Sitting Down to Read King Lear Once Again is an Elizabethan sonnet  composed of fourteen lines which are divided up into three quatrains, that is four-line stanzas, and a final couplet -or two lines of verse. The rhyming pattern is abba, cddc, efef, gg as, notably Lute (l.1) rhymes with mute (l.4), far-away (l.2) with day (l.3) and dispute (l.5) with fruit (l.8). Moreover, the lines are iambic pentameters since they contain five iambic feet for instance : _ / _ / _ / _ / _ / O Gol/den-tongued /Romance, /with se/rene Lute! Like most of Keatss poems, this text deals with the speakers encounter with something which incites him to meditate and alters significantly his vision of life. It is the perusal of King Lear written by William Shakespeare in 1605 which affects him this time and this is not a first reading judging by the presence of Once Again in the title. Keats was a great admirer of Shakespeare. The theme of death, which is one of Keatss main concerns, is latent in the poem. This sonnets thought can be divided into four parts. Firstly, chivalric romances are praised and put aside. Secondly, the effects they provoke are contrasted with those engendered by the reading of King Lear. Thirdly, the speaker begs Shakespeare and heaven , his sources of inspiration, to help him. Finally, he compares himself to the Phoenix, which has the power to be immortal. To begin with, the first quatrain opens with the interjection O which is by definition used to express strong feelings. Indeed, the poem is charged with lyricism, the two exclamation marks contributing to it among other things. In this way, we are conscious from the beginning that the speaker s rereading of Shakespeares tragedy makes him profoundly react. Then, the term Romance refers to medieval romance, a form of narrative which developed in the 12th century and related tales of chivalry and courtly love. Its heroes were idealized and the plot often contained  miraculous or supernatural elements such as dragons or monsters fighting for the sake of the heroine. The adjective which qualifies this genre of literature, that is Golden-tongued, means that it is wonderfully narrated. Besides, it can be paralleled with the realms of gold Keats refers to in the same first line of the sonnet Upon First Looking into Chapmans Homer, the phrase being there a metaphor for books he highly values. Next, the lute is a stringed instrument, whose music acts as an enchantment on readers and leads them to sweet thoughts. This first line is basically an apostrophe since the speaker directly addresses Golden-tongued Romance thus personifying it. The Fair plumed Syren is praised as well, the poet considering her a royal person -a Queen- who melodiz[es] (l.3). She is also present in the romance in question. A siren, in Greek mythology, is one of the three sea nymphs, usually represented with the head of a woman and the body of a bird. They inhabited an island surrounded by dangerous rocks and sang so enchantingly that all who heard were drawn near or shipwrecked. The tune produced by the lute can be compared to the bewitching one sang by the siren which irresistibly attracts the poet to like this kind of literature. But, the lexical field of pleasure including serene Lute, Fair plumed Syren and melodizing among other things is contrasted with more negative phrases such as wintry day, Shut up and mute. This indicates that the poet is willing to wander from the sweet thoughts these readings generate, the Golden-tongued Romance being a synecdote for chivalric romances in general. Moreover, the personification process is extended on line 4 since Golden-tongued Romance is addressed as though it was endowed with life and speech. Indeed, thine () Pages are the books. Moreover, the siren is used as a metonymy for the narrative insofar as the poet combines the two on line 4, the predicates Shut up and be mute referring to the nymph. Finally, the adjective olden alludes to this literatures ancient existence. In short, this first quatrain deals with the poets liking for medieval romances insisting on their enchanting power. Nevertheless, the latter wishes to dismiss them from his mind. And prosopopeia is aimed at showing that he is deeply affected by his rereading of King Lear. The second stanza is going to contrast images of beauty with what Shakespeares tragedy displays. Next, the second quatrain begins with the poet bidding farewell to pleasant meditations. But, we should first and foremost put this sonnet back in its context. We can easily presume that it is autobiographic, thus that Keats reveals us his own worries. In 1818, he is aware that he has short time left to live due to the fatal illness he is suffering from, that is tuberculosis. Moreover, we have already realized that he is scared of death, particularly in his When I have fears that I may cease to be. In the second stanza, the lexical field of hell is present through fierce, damnation and burn through. And the predicate burn through must be taken both literally and figuratively. On the one hand, it hints at Keatss future death. On the other, it indicates his agitation facing antagonistic directions as he is torn between hellish visions and sweeter meditations, designated by damnation versus impassiond clay. So, damnation is a metaphor for the thoughts the reading of King Lear provokes while impassiond clay refers to those generated by chivalric romances. The word clay probably makes reference to the Bible as the sacred book states that God made the human body with this material. So, it symbolizes fecundity and regeneration in other words life. Thus, it is tempting to infer that romances allow the poet to escape from reality whereas King Lears tragic fate reminds him of his bad condition. The second part of the quatrain deals with the poets will to concentrate on  Shaksperean fruit in other words on King Lear itself. While the first stanza introduced his liking for romances, this one gradually leads us to the subject of the poem i.e. the feelings and thoughts the reading of the tragedy trigger. King Lear is quite a sad story as it deals among other things with consequences of the fatal mistake the eponymous character makes at retirement as he divides his kingdom between two of his daughters Goneril and Regan thinking that the youngest Cordelia is the one who loves him the least. Once he realizes that his trusted girls intend to drive him away, he leaves them. Cordelia, disowned, became Queen of France. She is informed of the situation and lands on her fathers old kingdom with an army to fight the other girls. The play ends in a disaster since Goneril, ashamed because unmasked by her husband, who had not known how wicked his wife was, suicides herself after having poisoned her sister Regan, out of a spirit of jealousy. And Cordelia, defeated by her sisters, is hung in prison. Lear dies last, his dear daughter in his arms. The adjective bitter-sweet (l.8) hints at both the pleasure the speaker takes rereading the story and aforementioned sad thoughts. The death of the characters actually reminds him he is to die soon. To summarize, literature acts as a catalyst on Keats since it makes him meditate. And between the images of beauty romances trigger and the unhappy thoughts King Lear provokes, he finally chooses to concentrate on Shakespeare. The reasons of this choice are going to be given in the third stanza. The third quatrain begins in the same way as the second, with an exclamation. Chief Poet! is a characteristic attributed to Shakespeare. In fact, the speaker aims at emphasizing his admiration for the playwright. Then, Albion is the name given by elders to Great Britain because of its white cliffs -in Latin albus means white. This is also where King Lear takes place. And a theme, in a work of literature is an idea that the writer develops or  repeats. If we take into account this definition, Chief Poet! and ye clouds of Albion, Begetters of our deep eternal theme! may mean that Shakespeare and Great Britain are the poets inexhaustible inspiration. Next, the speaker identifies with Lear on line 11. When the latter realizes that what Goneril and Regan really want is to chase him away, he leaves. It is a wild and stormy night and he wanders about the fields half mad with misery. So, lines 11 and 12 allude to that very episode in the tragedy. This is an instance of intertextuality. In addition, we can perceive the presence of heaven in this stanza. First, the phrase clouds of Albion reminds us of that biblical place which is usually imagined as being high up in the sky. And spirits walking on clouds are often pictured. Moreover, the fact that Great Britain is named Albion because of its white cliffs conveys the idea of a bridge between earth and heaven or life and death. Next, the old oak forest is highly symbolical. In many traditions, the oak is a sacred tree which is vested with privileges of heavens supreme divinity. It is also considered as an intermediary between earth where it puts its roots and the vault of the sky that it touches with its top. That is probably due to its majestic appearance and because it attracts lightning. So, the oak forest can be regarded as a sacred and secluded place, in other words as a kind of sanctuary in which the poet roams waiting for his impending death. Personification is also used as the subject of the predicate Let me not wander in a barren dream is not only Chief Poet but also clouds of Albion. Keatss fear to die is perceived in that line and begging the deceased playwright to save him is a way of highlighting his sacredness. Let us remind of Keatss admiration for Shakespeare. Therefore, the Elizabethan writer and heavens importance are dealt with. They are the source of the speakers inspiration and his saviour. The final couplet is about the poets yearning to be reincarnated. Lastly, the legend of the Phoenix is introduced. In ancient Greek and Egyptian mythology, it is a bird. When it felt its death approaching -every 500 or 1461 years-, it would build a nest of aromatic wood, set it on fire and was consumed by the flames. When it was burned, a new phoenix sprang forth from the pyre. In these two lines, the poet compares himself to the mythical bird endowing himself with the same powers as its own, that is those of resurrection and immortality. Indeed, he is tormented by his impending death and yearns to be immortal, what he achieves in a way since 175 years after his death, he is still much read, valued and studied in universities. To conclude, it is pensive introspection in the form of lyric poetry on a young mans impending death. We are made aware of Keatss visionary experience rereading King Lear. His liking for romances is highlighted nevertheless he chooses to concentrate on Shakespeares masterpiece as it makes him think about his worries. Indeed, literature acts as a catalyst for meditation. Finally, we focus on the poets fear of death and yearning for immortality.

The Great Depression in America Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  The Great Depression was a huge economic downfall in North America and involved many other industrialized countries of the world. The Depression began in 1929 and lasted for about ten years. Millions of people lost their jobs along with many businesses going bankrupt. The common misconception of the Great Depression is people think that the stock market crash was the main cause for it. There were many causes for the Depression; unequal distribution of money during the 1920’s was the main cause of the Depression. This unequal distribution happened on many different classes of people. The imbalance of money is what created such an unstable economy. The stock market was doing much worse than people thought during this period. This lead to the biggest stock market crash in our history. The misdistribution of wealth and the stock market crash caused the economy to plummet (Modern).   Ã‚  Ã‚  Ã‚  Ã‚  The stock market was bigger than ever in the 1920’s. Prices reached levels that people never dreamed of. At one point when the market was roaring in September 1929 forty percent of stock market values were pure air. This meant that investors thought that the stock market would go up because it had been going up. By 1928 and 1929 the Federal Reserve was worried about the high level that the stock market had reached (Galbraith 116). The Federal Reserve feared that the stock market might burst suddenly. If this did happen investment might fall, parts of the stock market might not be able to pay back debts, and even worse recession might result (Galbraith 118). The Federal Reserve in 1928 tried to make borrowing money for stock speculation more difficult and very costly by raising interest rates. All of the options that the Reserve tried had unfavorable risks associated with them. Many economists believed that the Federal Reserve was responsible for the recessi on. The stock market did crash on October 29 1929. The Federal Reserve tried to do to much to stop the recession and in return brought on the recession that they were trying to stop (America).   Ã‚  Ã‚  Ã‚  Ã‚  When the stock market crashed in October this day was known as â€Å"Black Tuesday.† On this day Americans saw their stocks lose a tenth of their value. The exact reason for why the stock market busted on this day are unknown (Delong 1). The stock market cras... ...t of 1935, which raised personal income taxes on the highest income levels (America).   Ã‚  Ã‚  Ã‚  Ã‚  On December 8, 1941 the U.S. Senate issued a declaration of war on Japan. Germany declared war on the United States on December 11, 1941. Industrial factories were at first slow to convert into making military machinery. By 1942, 33 percent of the economy was devoted to the war effort (Modern). This gave society a sense of patriotism and devotion to one’s country. Between 1941 and 1945 the United States spent about $250 million a day in order to defeat their enemies. Federal spending was more than $320 billion over that period. That was two times as much money as the federal government had spent in its entire history up until that point. This government spending stimulated an industrial boom and stopped unemployment. By the end of the war in 1945, the farmer’s income had more than doubled. Corporate profits rose by 70 percent and the wages of the employees increased by over 50 percent. The most interesting statistic was that the earnings of the botto m fifth of workers rose to 68 percent. The Great Depression soon came to an end being swept away by the war (America).

Problem Analysis Contract Law

An offer must be firm and demonstrate clear intent, whereas an acceptance must accept the term of the offer unqualifiedly. It should be noted that in the usual case, communication of acceptance and consideration are also essential to constitute a valid acceptance. If all elements are found to exist, the contract will be complete, and Lain will be bound to fulfill his promise. Offer The first issue to address is whether an offer exists. Lain would presumably argue that his statement was merely a puff and lacked intention to be acted upon as he announced it impulsively under the influence of alcohol, and the offer does not give him any benefit.This is, however, a weak argument. The general rule is that the intention of the parties should be assessed objectively, as in Smith v Hughes (1871) LORD 6 CB 597 where Blackburn] stated that the promises conduct should be considered in a way that appears to a reasonable man. The phrase â€Å"would pay El 0,000† exhibits both certainty and intention, because it has stated the exact amount of reward and the wordings shows immediate readiness to be bound. His claim is particularly convincing given his wealth. A reasonable man would therefore believe that Lain did intend to pay the reward if the stated condition was fulfilled.Similar to Williams v Cowardice (1833) 5 Car & P 566, there is only a promise made by one party. Lanai's statement appears to represent a unilateral offer that would be converted into a binding contract once the required act has been performed. This would be further discussed in the following. Acceptance In unilateral contracts, performance of the stipulated act constitutes the acceptance of offer (Cargill v carbonic smoke gall co. [1893] 1 CB 256 (CA)). Both crews have performed the act of â€Å"crossing the finish line† ahead of Lanai's yacht.However, it is highlighted that the current case differs from Cargill v Carbonic Smoke Ball Co. In that it is arguable whether or not anyone who has completed the performance can claim the reward. On one hand, it can be said that since Lanai's offer does not state any conditions, crossing the finishing line is sufficient in itself. This argument is, however, suggesting that any random yacht that happens to cross the finish line by incident is also entitled to the reward, which makes little sense. The court is more likely to accept that only qualified competitors who crossed the knish line ahead of Lanai's yacht should be considered.This is indeed supported by the fact that the crew of † Moon Amour† joined the competition upon knowing the offer. It shows that the offered also understands that being a qualified competitor is a prerequisite. By entering the race, both crews have agreed to the Race Rules and therefore, they should be bound by such rules. In Clarke v Dungaree [1 897] AC 59, the court stated that when the party understands that the race is to be run under a particular set of regulations, and that he delibe rately enter for the race upon those terms, he is bound by such rules.Whilst the crew of â€Å"Bell Raider', being a qualified competitor, had fulfilled the conditions of Lanai's offer, since the French crew was not officially recognized by the race officials due to a breach of the Race Rules, it can hardly be said that the latter has validly accepted Lanai's offer. Communication of acceptance Whilst communication of acceptance is needed in the usual case, in unilateral contract, the offer showed by his language and from the nature of the contract that he waived the need to communicate (Cargill v Carbonic Smoke Ball Co. ).Whether Lain received notice of the performance is irrelevant to the matter at hand. Consideration The agreement has to be supported by consideration in a legally enforceable contract. To determine if there is consideration, it brings up the debate of whether reliance is essential. Lord Dunedin, in Dunlop Pneumatic Tree Co. Ltd v Selfridges & Co. Ltd [191 5] AC 84 7, 855 defined consideration as â€Å"an act or forbearance of one party, or the promise thereof, is the price for which the promise of the other is brought, and the promise thus given for value is enforceable†.Following his definition, obviously, both crews' act Of crossing the finish line, in return for the reward, is treated as good consideration. The answer would be less certain if reliance is required. In the book The Law of Contract, Triple asserts that an act or forbearance would not be consideration â€Å"where the promises would have accomplished the act or forbearance anyway†. This view was supported by R v Clarke (1927) 40 CLC 227, where the court held that the claimant could not recover the reward because his concern was not the reward when he gave the information.In other words, the claimant had not â€Å"act in reliance upon† the offer. It is a matter of debate if this prevailing view is in fact erroneous, as argued by Paul Mitchell and John Philip s in â€Å"Is reliance essential? † , but this is not the current concern. Assuming that this general view is still correct, the French crew's acceptance was clearly motivated by the offer as they did not intend to participate in the race until Lain ‘s announcement. But in the case of â€Å"Bell Raider†, there is insufficient information to tell if their crew did act in reliance to the offer.There may be three different situations depends on the facts. Firstly, if the situation is identical to that of the French crew, they act in reliance to the offer for the same reason. Secondly, if evidence shows that â€Å"Bell Raider will join and win the match even without Lanai's offer, their performance cannot be regarded as consideration as there is no reliance. Thirdly, if â€Å"Bell Raider† will join the match but not necessarily reach the destination ahead of Lanai's yacht, it can still be argued that the reward motivated the crew to outperform themselves and thus, there is reliance.